Research Proposal: Internet Social Media-Marketing or Socializing Tool? Abstract The current study discusses the emergence of social media and technology in the world of business enterprises and social lives. The study also focuses on the effects of social media on business and personal relationships. Qualitative methodology has been used for.
Social Butterflies: How Social Media Influencers are the New Celebrity Endorsement Kayleigh E. Burke Thesis submitted to the faculty of the Virginia Polytechnic Institute and State University in partial fulfillment of the requirements for the degree of Master of Arts In Communication James D. Ivory, Chair John C. Tedesco M. Cayce Myers.